Wednesday, February 26, 2020
Orgnizational behiviour and Human Resources Dissertation
Orgnizational behiviour and Human Resources - Dissertation Example This area is of particular interest to me, as the traditional theory of viewing firms as mere machines and employees as part of the machinery, does not hold water anymore. Instead, the new theories now place more stress on the underlying interrelationships between employees, and between the employer and employees, in order to achieve greater market success. These new theories bring in the sociological perspective that adds another interesting dimension to the concept of work and organisational behaviour and human resources. Study of human nature, character, behavioural attitudes, within the realms of the workplace, form an interesting study, where one gets to examine the various facets and complexities of the human mind and thought, and the social influences on the human mind, while finally connecting these aspects to the market achievement of a business firm. Contents Abstract 6 1 Introduction 7 1.1 Problem statement 9 1.2 Aims and objectives 10 1.3 Significance of the study 10 Bibl iography 11 Abstract A majority of the workplaces reflect certain major characteristics that as sum total, tend to constitute incompatible or inconsistent organizational behaviour, which is evident when observed through an aggressive and realistic theory of market ef?ciency as seen in the various theories of economics. Many US and UK workplaces (and elsewhere in the world) reflect, a largely prevalent, work related dissatisfaction, a sense of scepticism, and detachment. Many researches into this line give evidences that suggest that these problems are increasing with negative implications for the organisation as a whole, which includes both employers and employees. These researches also show that the manners in which the organisation manages its people and the lattersââ¬â¢ level of job satisfaction and attitude towards work can signi?cantly foresee various aspects pertaining to organizational achievement, thus clearly establishing a link between a firmââ¬â¢s human resources an d its overall effectiveness in the competitive market. My research paper proposes to closely examine the factor of organisational behaviour and its association with managements of human resources, while studying the close relationship between the two factors
Monday, February 10, 2020
A rhetorical analysis of an argumentative article of your choosing Essay
A rhetorical analysis of an argumentative article of your choosing - Essay Example The article on gun laws was viewed almost by everyone in the world and especially the United States citizens. This was as a result of the Colorado cinema shooting fiasco. The authorsââ¬â¢ argument is generally based on the perfect implementation of gun laws in the United States and the rest of the word. This finally will enhance the respect of the sanctity of human life. This paper tries to bring out an argumentative nature of the gun law article. This was because of various opinions from different individuals after the Colorado cinema shooting. According to these composed writers, in 2007, a total number of twelve thousand six hundred and thirty two people in the United States succumbed to firearms related injuries. Another 48676 were admitted to hospitals for gunshot wounds (Bellesiles 28). These two writers are of the opinion that; the restriction gun laws or even relaxing them will reduce the death toll thru shooting which has been a contentious issue in America. These intelle cts on law furthermore argue that proponents of tighter gun laws will definitely do away with these vital and risky weapons falling on wrong hands. These wrong hands in their argumentative article may include criminals, addicted drug users or even the mentally ill individuals (Carter 180). The two with no doubt believe that drug users are majorly the result of the senseless shooting in the public social settings. The gun laws article also criticises the age individuals should be allowed to acquire guns. In the United States, the bare minimum age to hold a gun legally is eighteen years old. This to some extent is not appropriate for these young individuals are not mature for an efficient and effective decision-making (Ramage 98). This according to these two researchers cum writers, in most cases, has also resulted into premature exchange of words and shooting senselessly by the young individuals in the United States. These two writers also believe it is not only in the United States where gun laws are very weak, but this extends to several parts of the world. In a country like South Korea, these prolific writers believe and thus argue that homicide cases related to guns are far less compared to the United States due to strict gun laws which they as well understand is the father of democracy. These examples of fundamentally different states in thefield of gun laws prove that restricting gun laws will actually benefit the populace. These writers, on the other hand, argue that restricting gun laws is more beneficial. Through the restriction of gun laws, the articles firmly believe and argues that day-to-day senseless shooting is curbed totally. Private gun dealers who sell guns ignore critical regulation to those who purchase the guns hence about 85percent of all guns used in crimes unrecovered by law enforcers are linked to them. All these private party sales allow almost everybody to put a stockpile of weapons (Spitzer 238). This as well greatly undermines the g overnment efforts to control the illegal firearms in the country. A private party gun sale is completely unwarranted. This makes the private party gun sales comparable to over the counter purchase of home effects. There are those who argue and believe that relaxing gun laws would create a safer state. Gun advocates and gun manufacturers strongly argue that more guns equalsââ¬â¢ tighter security as every gun holder can act as a police. An example is where a criminal or terrorist who pulls out an assault automatic rifle to start
Thursday, January 30, 2020
Project Management and Tran Essay Example for Free
Project Management and Tran Essay Tran was taking his dog Callie on her evening walk as the sun began to set over the coastal range. He looked forward to this time of the day. It was an opportunity to enjoy some peace and quiet. It was also a time to review events on the Ajax project and plot his next moves. Ajax is the code name given by CEBEX for a high-tech security system project funded by the U. S. Department of Defense (DOD). Tran is the project manager and his core them consisted of 30 full-time hardware and software engineers. Tran and his family fled he was 18 and used the education stipend to attend Washington State University. He joined CEBEX upon graduating with a dual degree in mechanical and electrical engineering. After working on a variety of projects for 10 years Tran decided he wanted to enter management. He went to night school at the University of Washington to earn an MBA. Tran became a project manager for the money. He also thought he was good at it. He enjoyed working with people and making the right thing happen. This was his fifth project and up to now he was batting. 500,with half of his projects coming ahead of schedule. Tran was proud that he could now afford to send his oldest child to Stanford University. Ajax was one of many defense projects the CEBEX Corporation had under contract with DOD. CEBEX is a huge defense company with annual sales in excess of $30 billion and more than 120,000 employees worldwide. CEBEXââ¬â¢s five major business areas are Aeronautics, Electronic Systems, Information Solutions, and Space Systems. Ajax was one of several new projects sponsored by the Integrated Systems Solutions division aimed at the homeland security business. CEBEX was confident that it could leverage its technical expertise and political connections to become a major player in this growing market. Ajax was one of several projects directed at designing, developing, and installing a security system at an important government installation. Tran had two major concerns when he started the Ajax project. The first was the technical risks inherent in the project. In theory the design principles made sense and the project used proven technology. Still the technology had never been applied in the field in this matter. From past experience, Tran knew there was a big difference between the laboratory and the real world. He also knew that integrating the audio, optical, tactile, and laser subsystems would test the patience and ingenuity of his team. The second concern involved his team. The team was pretty much split down the middle between hardware and electrical engineers. Not only did these engineers have different skill sets and tend to look at problems differently, but generational differences between the two groups were evident as well. The hardware engineers were almost all former military, family men with conservative attire and beliefs. The electrical engineers were a much motlier crew. They tended to be young, single, and at times very cocky. While the hardware engineers talked about the Seattle Mariners, raising teenagers, and going to Palm Desert to play golf, the software engineers talked about Vapor, the latest concert at Gorge amphitheater, and going mountain biking in Peru. To make matters worse, tension between these two groups within CEBEX festered around salary issues. Electrical engineers were at a premium, and the hardware engineers resented the new hiresââ¬â¢ salary packages, which were comparable to what they were earning after 20 years of working for CEBEX. Still the real money was to be made from the incentives associated with project performance. These were all contingent on meeting project milestones and the final completion date. Before actual work started on the project, Tran arranged a tow-day team-building retreat at a lodge on the Olympic peninsula for his entire team as well as key staff from the government installation. He used this time to go over the major objectives of the project and unveil the basic project plan. An internal consultant facilitated several team-building activities that made light of cross-generational issues. Tran felt a real sense of camaraderie within the team. The good feelings generated from the retreat carried over to the beginning of the project. The entire team bought into the mission of the project and technical challenges it represented. Hardware and electrical engineers worked side by side to solve problems and build subsystems. The project plan was built around a series of five tests, with each test being a more rigorous verification of total system performance. Passing each test represented a key milestone for the project. The team was excited about conducting the first Alpha test one week earlyââ¬âonly to be disappointed by a series of minor technical glitches that ook two weeks of problem solving to resolve. The team worked extra hard to make up for the lost time. Tran was proud of team and how hard members had worked together. The Alpha II test was conducted on schedule, but once again the system failed to perform. This time three weeks of debugging was needed before the team received the green light to move to the next phase of the project. By this time, team goodwill had been tested, and emotions were a bit frayed. A cloud of disappointment descended over the team as hopes of bonuses disappeared with the project falling further behind schedule. This was augmented by cynics who felt that the original schedule was unfair and the deadlines were impossible to begin with. Tran responded by starting each day with a status meeting where the team reviewed what they accomplished the previous day and set new objectives for that day. He believed these meetings were helpful in establishing positive momentum and reinforcing a team identity among the engineers. He also went out of his way to spend more time with the ââ¬Å"troops,â⬠helping them solve problems, offering encouragement, and a sincere pat on the back when one was deserved. He was cautiously optimistic when the time came to conduct the Alpha III test. It was the end of the day when the switch was turned on, but nothing happened. Within minutes the entire team heard the news. Screams could be heard down the hallway. Perhaps the most telling moment was when Tran looked down at the companyââ¬â¢s parking lot and saw most of his project team walking by themselves to their cars. As Callie chased some wild bunnies, Tran pondered what he should do next. 1. How effective has Tran been as a project manager? Explain. 2. What problem(s) does Tran face?
Wednesday, January 22, 2020
Sports Narrative - Track State Champion :: Personal Narrative Essays
Personal Narrative- Track State Champion With shaky knees, I hesitantly made my way up the large white steps. With the back of my hand, I brushed away a few salty tears of relief. As I stood at the top of the podium and looked up into the packed stadium, my mind drifted back to everything I had gone through to achieve this moment, the day I became a state champion. The start of the 2002 track season found me concerned with how I would perform. After a disastrous bout with mononucleosis ended my freshmen track season, the fear of failure weighed heavily on my mind. I set a goal for myself in order to maintain focus and to push myself like nothing else would. My goal for my sophomore track season was to become a state champion in the 100 meter hurdles. I worked hard everyday at practice and went the extra mile, like running every Sunday, to be just that much closer to reaching my goal. The thought of standing highest on the podium in the center of the field, surrounded by hundreds of spectators, overcame my thoughts of complaining every time we had a hard workout. When I closed my eyes, I pictured myself waiting in anticipation as other competitors names were called out, one by one, until finally, the booming voice announced over the loudspeaker, "...and in first place, your 2002 100 meter hurdle champion, from Hotchkiss, Connie Dawson." It wa s visions like these that drove me to work harder everyday. As the season progressed, competition started getting fiercer. I was up against girls running at a 5A level, yet, I was able to hold my own. Finally there came a tiny light at the end of the tunnel; it seemed as though I was getting closer and closer to accomplishing my goal. Along with my undefeated title came a huge target painted on my back. I religiously checked "Rocky Preps" every day to see if the competition was gaining on me. It seemed that every time I had improved, there was someone right behind me, running their personal best too. I trained during the weeks before regionals like I had never trained before. Each day my stomach became more twisted with knots that looped around every part of my stomach. I don't think I had ever been that nervous in my whole life.
Tuesday, January 14, 2020
Assignment International Business Management Essay
Instruction * Complete with your team (ca. 3 students) the assignments and case. Please use the answer form in doing so. * Please hand in your final version before the tutorial of 110 minutes (T3) by uploading it to the sharepoint site of the course Marketing. * Dont forget to bring a hardcopy version of your answer to class and prepare as a team how you will be presenting your answers. * N.B. This is a team exercise. Every group member is responsible for the work which is handed in at the deadline. Hence every group member may be asked by the instructor to clarify your teamââ¬â¢s answers. Assignment & Case overview: Assignment # 1 (60 points: 10 per question, 20 points for questions 1 and 2) 1) Select an industry: IT and computers Examples of industries are: transport, energy, IT and computers, supermarkets, publishers, garden centres, travel agencies, employment agencies, etc. 1a) Please mention for your industry of choice at least 6 relevant developments in its macro-environment. (20 points) 2) Please select a company or brand which operates in your industry of choice. The company or brand of choice must have both consumer ââ¬â and business clients. 2a) Please mention for your company or brand of choice at least 6 relevant developments in its micro-environment. (20 points) 3) From this companyââ¬â¢s or brandââ¬â¢s perspective, do the developments you identified in the macro- and micro-environment, have a positive or negative impact for the particular company or brand? 4) Draw an organisational chart of your company of choice. Include all sister companies and SBUââ¬â¢s (Strategic Business Units). Case Week 1: Pegasus Airlines (40 points) Please read the case on page 36-37 and answer the following questions: Question 1:Give examples of the needs, wants and demands that Pegasus customers demonstrate, differentiating these 3 concepts. What are the implications of each for Pegasusââ¬â¢ practices? (10 points) Question 2: Describe in detail all the facets of Pegasusââ¬â¢ product. What is being exchanged in a Pegasus transaction? (10 points) Question 3: Which of the 5 marketing management concepts best applies to Pegasus? (5 points) Question 4: What value does Pegasus create for its customers? (10 points) Question 5: Is Pegasus likely to continue being successful in building customer relationships? Why or why not? (5 points) Answer FormMarketing Week 1(Total points to be earned: 100) Team #â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Class IBM12 Names:Jasper Henken Lam Le Danny Dikker Assignment # 1 (60 points: 10 per question, 20 points for questions 1 and 2) 1) Select an industry: (20 points) ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- Industry: IT and computers ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- 1a) Please mention for your industry of choice at least 6 relevant developments in its macro-environment. | 1a) Developments in the macro environment| (3) + or ââ¬â impact| 1| Technological| +| 2| Economic| +| 3| Cultural| +| 4| Political| -| 5| Natural| +| 6| Demographic| +| ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- Explanations: ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- 1. Thereââ¬â¢s obviously been quite some innovations regarding the technology of computers, which also has a great impact on sales of computers and therefore is a positive impact on the macro environment. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- 2. The economy is more about communicating and working together. Every company nowadays runs on computer software and relies on computers to process the data. This obviously has a positive influence for IT. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- 3. Thereââ¬â¢s been developments cultural wise, people are more connect to each other by using a computer and therefore the cultural development has a positive influence on the macro environment ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- 4. Governments are trying to spy on each other and their civilians by using IT technology. This basically scares away from IT in general. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- 5.The industry nowadays minimises its effect to the environment by limiting chemicals in its processes and minimising the electrical usage of their products and programmes. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- 6. Population is increasing and therefore the demand of computers will increase over time. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- 2) Please select a company or brand which operates in your industry of choice. The company or brand of choice must have both consumer ââ¬â and business clients. (20 points) ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- Company or brand: Microsoft ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- 2a) Please mention for your company of choice at least 6 relevant developments in its micro-environment. | 2a) Developments in the micro environment| (3) + or ââ¬â impact| 1| The Company| +| 2| Suppliers| +| 3| Marketing intermediaries| +| 4| Competitors| -| 5| Publics| +| 6| Customers| +| ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- Explanations: ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- 1. Microsoft is a big company therefore it should be logical that Microsoft has his own marketing department etc. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- 2. Suppliers have a positive impact because they deliver the goods that Microsoft needs to produce their product. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- 3. Microsoft has a lot of good relationships with other firms which allows them to expend in their production and possibilities. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- 4. Apple, linux are big competitors so Microsoft can struggle which means it has a negative impact. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- 5. Microsoft is well-known around the world, everyone that thinks about computers think about Microsoft. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- 6. Everyone uses a computer and since windows is one of the biggest in the market at the moment, Customers obviously have a positive impact. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- 3) From this companyââ¬â¢s or brandââ¬â¢s perspective, do the developments you identified in the macro- and micro-environment have a positive or negative impact for the particular company or brand? (See tables abover for questions 1a and 2a for indicating positive (+) or negative (-) impact and/or type an explanation here)(2 x 5 = 10 points) ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- 4) Draw an organisational chart of your company of choice. Include all sister companies and SBUââ¬â¢s (Strategic Business Units).(10 points) ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- Case Week 1: Pegasus Airlines (40 points) Please read the case on page 36-37 and answer the following questions: Question 1:Give examples of the needs, wants and demands that Pegasus customers demonstrate, differentiating these 3 concepts. What are the implications of each for Pegasusââ¬â¢ practices? (10 points) ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- Needs: Low prices ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- Wants: If a delay of more than 3 hours occur, they get a full refund. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- Demands: Innovative destination in offers. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- Question 2: Describe in detail all the facets of Pegasusââ¬â¢ product. What is being exchanged in a Pegasus transaction? (10 points) ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- On-time departure, Information support by e-mail and SMS, Credit & Loyalty card, Refund in case of a 3+ hour delay, Fly Cafà ©, Opportunity to choose a seat, Discounts for early booking, Various destinations, customer service strategy lies regularly scheduled. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- Question 3: Which of the 5 marketing management concepts best applies to Pegasus? (5 points) ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- The marketing concept. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- Question 4: What value does Pegasus create for its customers? (10 points) ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- A flight experience with high quality and low cost. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- Question 5: Is Pegasus likely to continue being successful in building customer relationships? Why or why not? (5 points) ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- Yes, if you deliver the customersââ¬â¢ needs and wants, theyââ¬â¢ll pick you over competitors and youââ¬â¢ll be successful. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â-
Monday, January 6, 2020
Fashion History Essay - 1345 Words
Introduction Historically, multiple styles of dressing have been created during the last several decades, which played an important role in modern fashion in the UK. Everyone has a different and unique dressing style in their general life. Some styles are influenced in vintage styles which is attributing to the deep effects of old vogue, and another group of dressing styles are inclined into the fresh element. According to those different styles some of them are even evolved in the milestones in fashion history. To start this essay, it will introduce the evaluation of the first significant revolution of dressing style in 1960s. A famous designer called Mary Quant created mini-skirts and it becomes the most popular fashion styleâ⬠¦show more contentâ⬠¦For example the waistless chemise and schoolgirl pinafores occupied peopleââ¬â¢s eyes (Palmer and Clark., 2005) at that time. After this kind of dressing design appeared, women look more confident when they were it on and this kind of dress can fully exhibit womenââ¬â¢s body. The matching colors and cutting patterns were also vital elements to attract people visual feeling. What is more applying the purely colors or contracting colors were a key foundation in the 60s style; such as white and black, red and green and yellow and pink (Palmer and Clark., 2005). Most importantly, OP-art fabrics were considered famous and typical material; in addition, vinyl and wet-look was also the high of cool in the 60s (Tolkien., 2002). As the hot fashion background during the 1960s, people cannot ignore a talented fashion designer, Mary Quant. She changed the dressing style of this decade and created the famous mini-skirt. It soon became the most popular product in the summer of 1960 (Tolkien., 2002). Most importantly, she improved and created the dressing styles of 1960 and womenââ¬â¢s dresses have become sexier and more outrageous. In fact, Palmer and Clark(2005) mentioned that she did not directly admit that she created mini-skirts ââ¬Å"I just copied them form the girls in the stress and there was something in the airâ⬠Supplely, Mary Quant was an art student and did not have any background in fashion. She studiedShow MoreRelated History of Fashion Essay638 Words à |à 3 Pages History of Fashion Fashion has changed a great deal over the past three centuries. As history changes it seems that fashion in some aspect changes with it to adapt to the era. Even today fashion continues to change as the years go on. Looking at fashion even 20 years ago we can see a difference from what we see in our everyday lives. For the purpose of this essay Fashion will be divided into three centuries, since not every era of clothing can be touched upon. The first era of fashion historyRead MoreThe History of the Fashion Store Zara2181 Words à |à 9 Pageslargest fashion distributors, has eight major sales formats - Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home y Kiddys Class- with 3.147 stores in 70 countries around the world. à à à à à à à à à à à Inditex Group is comprised of over one hundred companies associated in textile design, manufacturing and distribution. The achievements of the company and the uniqueness of its management model, which is based on innovation and flexibility, made Inditex one of the largest fashion distributionRead MoreAvant-Garde fashion history2468 Words à |à 10 PagesContext Page Introduction 2 History of avant-garde 2-3 Avant-garde in fashion history 3 Contemporary fashion and avant-garde 3 Discussion of Suzaan Heynsââ¬â¢ autumn/ winter collection 4 Discussion of Stiaan Louwsââ¬â¢s 2011 autumn/winter collection 4-5 Discussion of Black Coffeeââ¬â¢s 2013 winter collection 5-6 Discussion of Laduma Ngxokoloââ¬â¢s 2012 autumn/winter collection 6-7 Discussion of Thabo Makhethaââ¬â¢s 2012 collection 7 Conclusion 7-8 List of Illustrations 9-13 List of References 14-15 Read MoreFashion or Textile Designers and History1566 Words à |à 6 PagesTo what extent have fashion/textile designers working over the last thirty years used historical sources to inform their practice? History offers invaluable inspiration for contemporary designers, helping to develop and inform ideas. Exploration of history creates a context to work within and build concepts from, helping to add value and vigour. In this essay I will explore and explain how designers have used the past to inform their work, whether an expression of political, social, or traditionalRead MoreFashion History2131 Words à |à 9 PagesIntroduction What is fashion? Fashion is something we deal with everyday. Even people who say they dont care what they wear choose clothes every morning that say a lot about them and how they feel that day. One certain thing in the fashion world is change. We are constantly being bombarded with new fashion ideas from music, videos, books, and television. Movies also have a big impact on what people wear. Ray-Ban sold more sunglasses after the movie Men In Black. Sometimes a trend is worldà wideRead MoreFashion Throughout History965 Words à |à 4 Pagesââ¬â¹Throughout history, fashion has been the gateway for self-expression. With fashion, people have been able to highlight their culture, social class, and emotion. Through the passing of time alternative materials have surfaced to take the place of killing animals for fashion purposes. While animal rights groups such as People for the Ethical Treatment of Animals (PETA) and Animal Liberation argue against the killing of animals for fashion, opposing views point to the personal, physical, and economicRead MoreHistory of Philippine Fashion1773 Words à |à 8 PagesIntroduction For several centuries, during the colonial period, the Philippines has been severely immersed in foreign influences particularly by Spain, Japan and America. Consequently their culture, lifestyle, customs and fashion sense has been mainly defined by influences from these countries as well. However, before the colonization, Philippines has yet to establish its own identity; thus what became the Philippinesââ¬â¢ foundation for instituting their nationalistic character was basically coloniallyRead MoreHistory And Traditions Of Egyptian Fashion3371 Words à |à 14 PagesAncient Egypt was at its peek in fashion and developed many clothing and accessories that aided them for survival that is still seen in todays culture. When referring to Egypt, it is said that the word Egypt evokes the name of three women as if by magic: Hatshepsut, Nefertiti and Cleopatra. Although these women are from different generations and times, the three of them all represent the history and traditions of Egyptian fashion. Mila Contini, author of Fashion: From Ancient Egypt to the PresentRead MoreHistory And Background Of The Apparel / Fashion Industry1560 Words à |à 7 PagesHistory and Background In 1981, the Marciano brothers arrived in Los Angeles and opened a clothing store. The brothers who were originally from South France had previously owned a twelve chain retail store in France. Jeans were among some of the merchandise in the brotherââ¬â¢s store. The jeans were designed by Georges Marciano, they called named the jeans GUESS because it was easy for the brothers to pronounce. These jeans were intended to have a tight fit and feature zippers near the ankles. The stone-washRead MoreThe History of the Fashion Store Zara2193 Words à |à 9 Pageslargest fashion distributors, has eight major sales formats - Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home y Kiddys Class- with 3.147 stores in 70 countries around the world. à à à à à à à à à à à Inditex Group is comprised of over one hundred companies associated in textile design, manufacturing and distribution. The achievements of the company and the uniqueness of its mana gement model, which is based on innovation and flexibility, made Inditex one of the largest fashion distribution
Sunday, December 29, 2019
Rhetorical Analysis Of Martin Luther Kings Letter From...
Kingââ¬â¢s: The Letter from Birmingham Jail Luther writes in his ââ¬Å"Letter from Birmingham Jailâ⬠informs and states why he is in jail, and the purpose of what he is in the middle of. Martin Luther King jr addresses that when he enters the jail he is quickly criticized. He supports his claim by first answering the statements he was asked and starting with explaining what unjust and just laws was as he quotes, ââ¬Å"An unjust law is a human, law that is not rooted in eternal law and natural law. Any law that uplifts human personality is just. Any law that degrades human personality is unjust.â⬠(King 1064) Then it informs about the segregation laws and what he thinks is right in his opinion like repeating segregation statements that state andâ⬠¦show more contentâ⬠¦Iââ¬â¢m afraid it is much too long to take your precious time. If I have said anything in this letter that overstates the truth and indicates an unreasonable impatience, I beg you to forgive me. â⬠(King 1065) stating the tone and attitude he has towards the clergymen. Then, wathe appeals that King had used throughout the letter were both ethos and pathos. Kingââ¬â¢s usage of words were persuasive. King used ethos because, King makes his text credible to his audience since they are clergymen they will all relate to these other clergymen and it will follow what they have studied as religious leaders as he talks to them by saying, ââ¬Å"But since I feel that you are men of genuine good will and that your criticisms are sincerely forth, I want to try to answer your statement in what I hope will be patient and reasonable termsâ⬠(King 1061) showing how he feels about them the saying, ââ¬Å" .One may well ask: ââ¬Å"How can you advocate breaking some laws and obeying others?â⬠The answer lies in the fact that there are two types of laws: just and unjust. I would be the first to advocate obeying just laws.â⬠(King 1063) which both are examples of ethos b y establishing credibility to the clergymen. As well as ethos, King uses pathos or emotional appeals to convey the clergymen because, it is what eachShow MoreRelatedRhetorical Analysis Of Martin Luther Kings Letter From A Birmingham Jail1488 Words à |à 6 Pages Obviously, again my primary motivation for writing my Rhetorical Analysis of Martin Luther Kingââ¬â¢s ââ¬Å"Letter from a Birmingham Jailâ⬠is that this is a requirement for my English Composition Class. My heartfelt motivation for writing my Rhetorical Analysis is the respect I have for Martin Luther Kingââ¬â¢s intelligence and commitment that he displayed for the equality of the African American population. In analyzing ââ¬Å"Letter from a Birmingham Jailâ⬠, I developed an even stronger understanding of the dedicationRead MoreMlk Rhetorical Analysis Essay example1178 Words à |à 5 PagesRhetorical Analysis on Martin Luther King Juniorââ¬â¢s Letter from Birmingham Jail In Martin Luther King Juniorââ¬â¢s Letter from Birmingham Jail, MLK uses ethos, logos, and pathos powerfully and effectively to present his argument that the discrimination of African Americans all over the country is unbearable and should be outlawed forever. King wrote the letter in Birmingham, Alabama after a peaceful protest against segregation which was Kingââ¬â¢s way of reinforcing his belief that without forceful, directRead More Dr. Martin Luther King Jr.s Letter From a Birmingham Jail Essays1088 Words à |à 5 PagesDr. Martin Luther King Jr.s ââ¬Å"Letter From a Birmingham Jailâ⬠In Kingââ¬â¢s essay, ââ¬Å"Letter From Birmingham Jailâ⬠, King brilliantly employs the use of several rhetorical strategies that are pivotal in successfully influencing critics of his philosophical views on civil disobedience. Kingââ¬â¢s eloquent appeal to the logical, emotional, and most notably, moral and spiritual side of his audience, serves to make ââ¬Å"Letter From Birmingham Jailâ⬠one of the most moving and persuasive literary pieces of the 20thRead MoreEssay about Use of Rhetorical Devices in Letter from Birmingham Jail1105 Words à |à 5 PagesLetter From Birmingham Jail In Kings essay, Letter From Birmingham Jail, King brilliantly employs the use of several rhetorical strategies that are pivotal in successfully influencing critics of his philosophical views on civil disobedience. Kings eloquent appeal to the logical, emotional, and most notably, moral and spiritual side of his audience, serves to make Letter From Birmingham Jail one of the most moving and persuasive literary pieces of the 20th century. In BirminghamRead MoreEssay on Letter from Birmingham Jail Brief Analysis850 Words à |à 4 Pagesââ¬ËLetter from Birmingham Jailââ¬â¢ Rhetorical Analysis Martin Luther King Jr., the leader of the Civil Rights Movement, was arrested and placed in Birmingham jail after leading a non-violent march to protest racism in the streets of Alabama- a highly segregated state at the time. There he received a newspaper containing ââ¬Å"A Call for Unity,â⬠which was written by eight white Alabama clergymen criticizing King and his movementââ¬â¢s methods; this prompted King to write a letter in response to the criticsRead MoreAn Analysis of Martin Luther King Jrs Letter from Birmingham Jail776 Words à |à 3 PagesEssay analysis Letter from Birmingham Jail by Dr. Martin Luther King, Jr (African Studies Center, 2013). :Letter from Birmingham Jail is a powerful piece of writing that graces the writings by Martin Luther. Part of the power lies in the use of rhetorical devices such as ethos, logos, and pathos in the letter. Luther used these stylistic devices and literary approaches to express his message, intention and express the mood of the letter making a masterpiece like no other letters before. Read MoreEdwards : Not The King Of Emotion?1433 Words à |à 6 Pagesin the Hands of an Angry Godâ⬠by Jonathan Edwards and ââ¬Å"Letter From Birmingham Jailâ⬠by Martin Luther King Jr. contributed to major religious and political movements of their times. Jonathan Edwards, a well-educated and respected Puritan preacher, contrived the peak of the Great Awakening--a movement in the 1740s toward old, pious Puritan ways. He brought the raw fear of God back to the communities of colonial America. Similarly, Martin Luther King Jr., a minister and civil rights leader, spurned theRead MoreRhetorica l Analysis Letter from Birmingham Jail1517 Words à |à 7 PagesDevin Ponder Eng291-001 13 September 2013 Rhetorical Analysis Rhetorical Analysis of ââ¬Å"Letter from Birmingham Jailâ⬠ââ¬Å"Letter from Birmingham Jail,â⬠by Martin Luther King, Jr., is a letter in which King is writing to his ââ¬Å"fellow clergymenâ⬠in a response to their recent criticism of the actions he was leading in Birmingham at the time. The letter was written in April of 1963, a time when segregation was essentially at a peak in the south. Birmingham, in particular, is described by King as ââ¬Å"probablyRead Moreââ¬Å"Letters from a Birmingham Jailâ⬠Analysis of the Rhetorical Appeals1182 Words à |à 5 Pagesaction. Martin Luther King Jr. attempted to do this when he wrote an open letter while in his jail cell after a peaceful debate against segregation. His lettered response was guided at a statement by eight white Alabama clergymen saying that segregation should be fought in court and not on the streets. King uses a combination of three rhetorical appeals to accomplish his rhetor; ethical, logical and emotional. The three appeals used together successfully persuade the audience to believe Kingââ¬â¢s argumentRead MoreRhetorical Analysis Of Letter From Birmingham Jail1052 Words à |à 5 Pagesracial discrimination is? A Rhetorical Analysis of Letter From Birmingham Jail It is known to all that Martin Luther King is a famous person in America, who strongly goes against the racial discrimination all the time. Here, in this letter, Letter from Birmingham Jail, it is easy for us to realize that racial discrimination appears and the non-violence action is still serious at that time. As a matter of fact, this letter is coming from the people in the Birmingham jail, stating their inner thoughts
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